Lowe Fox Pavlika's Work for Rite Aid to Debut in '99
While direct mail will be one of the components of the campaign, other aspects have not yet been revealed. Advertising is expected to be launched in the first quarter of 1999.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.