Lowe Fox Pavlika's Work for Rite Aid to Debut in '99
While direct mail will be one of the components of the campaign, other aspects have not yet been revealed. Advertising is expected to be launched in the first quarter of 1999.
Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.