Loreen Babcock, CEO, Unit 7

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Loreen Babcock, CEO, Unit 7
Loreen Babcock, CEO, Unit 7

What drives change in your agency?

Developing our competency in inquiry – which keeps us in a mode of asking questions. We don't get con­tent in a way of thinking or working. Just because it works today doesn't mean it's going to work tomorrow.

What is the biggest challenge Unit 7 faces today?

To help organizations identify the need to change and to explore that change without compromising the base of their business, since it's under­standably a major transition.

What is your definition of DM?

Today's direct marketing engages consumers in trusted conversations. Trusted conversations lead to new data, new insights, desired behavior, loyalty, and brand relationship.

What does the agency of the future look like?

It is skilled in the competency of inquiry and understanding commu­nity-based marketing. It knows how to go from push communications to facilitating conversations. To me, that is the entire horizon of how we lever­age the interactions that consumers are now having on a daily basis.

-Sharon Goldman

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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