Loreen Babcock, CEO, Unit 7

Share this content:
Loreen Babcock, CEO, Unit 7
Loreen Babcock, CEO, Unit 7

What drives change in your agency?

Developing our competency in inquiry – which keeps us in a mode of asking questions. We don't get con­tent in a way of thinking or working. Just because it works today doesn't mean it's going to work tomorrow.

What is the biggest challenge Unit 7 faces today?

To help organizations identify the need to change and to explore that change without compromising the base of their business, since it's under­standably a major transition.

What is your definition of DM?

Today's direct marketing engages consumers in trusted conversations. Trusted conversations lead to new data, new insights, desired behavior, loyalty, and brand relationship.

What does the agency of the future look like?

It is skilled in the competency of inquiry and understanding commu­nity-based marketing. It knows how to go from push communications to facilitating conversations. To me, that is the entire horizon of how we lever­age the interactions that consumers are now having on a daily basis.

-Sharon Goldman

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here