L'Oreal USA Names Avenue A Interactive Agency of Record

Share this content:
French cosmetics maker L'Oreal USA yesterday named Avenue A/NYC its interactive agency of record for Lancome on an account with an undisclosed budget.


A referral by one of Avenue A's clients helped drive the account the agency's way.


"There was no agency review or incumbent agency," said Sunny Lauritzen, spokeswoman for Avenue A. "They just decided to consolidate their offline marketing services from two agencies and chose Avenue A for digital marketing for improved online reporting."


The agency is charged with creating and executing an interactive marketing strategy to drive sales and registration to the Lancome Web site.


Tactics planned include e-mail marketing and targeted online advertising in an effort to make lancome.com a customer acquisition and retention medium.


The $3 billion New-York based L'Oreal USA produces cosmetics, fragrances and skin care items under the Lancome brand. Its parent, L'Oreal Group in Paris, is the world's No. 1 cosmetics marketer, owning brands such as L'Oreal Paris, Maybelline, Garnier, Helena Rubinstein and Matrix Essentials.


Avenue A's New York office, formerly iBalls, will handle the account in the United States. Lancome now joins an Avenue A client roster that includes Best Buy Co., MasterCard International, Household Finance and Microsoft Corp. Avenue A is headquartered in Seattle.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here