Looking Glass Inc. Aligns With Scarborough Research

Share this content:
Marketing strategies company Looking Glass Inc., Denver, formed an alliance with Scarborough Research, New York, to combine its household-based market segmentation system -- Cohorts -- with Scarborough's local market research capabilities.


Marketers can use the alliance to identify consumer segments on a local market basis using demographic, lifestyle, media use and purchase characteristics.


Advertising agencies can take advantage of the Cohorts Integrated Media Planning capability to develop branding strategies that capitalize on the strengths of direct marketing. They also can use it to develop customer profiles to present to prospective clients. For newspaper publishers, it can link circulation and market research in a cooperative effort to develop direct marketing programs.
Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here