List Vet, Mal Dunn Associates Form Marketing Solutions Firm

Share this content:
List veteran Robert "Bob" A. Perez and list firm Mal Dunn Associates Inc. formed RAP Interactive, a joint marketing solutions venture.

Along with traditional list brokerage, management and database services, RAP Interactive will provide research and analysis, marketing solutions, private database development, modeling, data mining, new channel developments and other services.

"We draw on this expansive list of services to help clients break through to some higher level of success," said Perez, RAP Interactive Inc. president/CEO. "We will be using the entire combined resources of MDA and RAP."

Perez has been a list professional for 36 years, most recently as a partner with Gnames Advantage.

As a partner with RAP Interactive, Mal Dunn Associates, Brewster, NY, will continue to serve the direct marketing community as a list brokerage, management and database company under its own name.

RAP Interactive, Northridge, CA, can be found online at RAP clients include American Family Publishers, Arizona Mail Order Company, Blockbuster International, Columbia House, Franklin Mint, Harriet Carter Gifts, Home Shopping Network, Smithsonian Institution, Sprint and Time Warner.

Both companies will be represented at the MDA booth next week at the DMA*05 in Atlanta.


Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above