List Council Plans Outreach to Ad Agencies

Share this content:
NEW YORK -- A key initiative this year for the Direct Marketing Association's List and Database Council is to reach out to advertising agencies to improve their relationships with list firms, according to a member of the council's operating committee.


This was only one topic of discussion yesterday at the third annual open meeting of the council's operating committee during List Vision 2004 at the Waldorf-Astoria.


"We will meet with advertising agencies to try to better understand how we can work together to the benefit of all of us," said Linda Huntoon, committee chair and executive vice president of Direct Media Inc.


The first meeting between the council and agencies is tentatively set for Nov. 9, said programming chair Karen Isenberg, senior marketing services director at ClientLogic Specialists Marketing Services.


An attendee suggested that a similar meeting with printers and lettershops also would benefit the industry.


Huntoon encouraged attendees to visit the list industry chat group available as a listserv on the DMA's Web site.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above