Lighton Colman Launches Direct Division Express Lane

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Lighton Colman Inc., Chicago, has formed a direct response and sales promotion division to be headed by Liz Brohan, who will act as the new DM agency's president.


"We are already up and running with accounts," Brohan said of the new division, Express Lane. "We're currently working with the [American Medical Association], helping them to market their reference materials. We're also working with Gutsy Films, an independent filmmaker, on their upcoming production of FLMKR."


Bringing a 15 year track record to Express Lane, Brohan's account work has included AT&T, American Express, Sears, US West and women's fashion retailer Lane Bryant.


Lighton Colman is a full-service marketing and communications agency celebrating 10 years service in Chicago. Its clients include Bang and Olufsen, Experian and Caremark.
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