Liberty Bank Selects Cronin
The 55-year-old agency will create, produce and place print, radio and television ads to position the bank against its competition. It also will handle direct and interactive marketing as well as public relations.
The social software provider acquired the provider of social data integration.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.