Liberty Bank Selects Cronin
The 55-year-old agency will create, produce and place print, radio and television ads to position the bank against its competition. It also will handle direct and interactive marketing as well as public relations.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Here are some of our recent writings on the agency space
Discussing the evolution of direct with some of the industry's leading agencies
Smart companies know which ones to use for each situation