Levi's selects Wieden + Kennedy for Americas

Share this content:
Levi Strauss & Co.'s Levi's brand has awarded Wieden + Kennedy its advertising account for the Americas' region following a review that began in October.

TBWA\Cutwater (SF/LA), Ogilvy (NY/Chicago), Anomaly (NY), Goodby Silverstein (SF) and Young & Rubicam (NY) all participated in the pitch.

Bartle Bogle Hegarty London and Singapore, who did not participate in the pitch process, will retain the business in Europe and the Asia Pacific regions.

Levi's declined to comment about any future marketing plans. Last summer the brand ran a viral video ad across YouTube, called “Live unbuttoned,” in which non-branded videos of young people doing stunts around jeans were posted on the viral video site.

Wieden + Kennedy, the agency that also represents Nike among others, declined to comment on the win.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above