Lester Wunderman Joins Responsys Board of Advisers

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Responsys Inc., Palo Alto, CA, an e-mail application services provider, yesterday announced the appointment of Lester Wunderman to its board of advisers.


Wunderman is a consultant, professor, author and founder and chairman emeritus of Wunderman, the world's largest integrated marketing solutions company, delivering customer relationship management services through more than 80 offices with 4,000 employees in more than 40 countries.


He is also considered a founding father of the direct marketing industry, credited with naming and defining the professional discipline of direct marketing and leading the theoretical and practical growth of the industry.


"There's a sense of urgency today among Global 2000 enterprises to migrate their traditional customers onto the Web to build a strong online channel as part of a multi-channel strategy," Wunderman said. "As this transformation takes place, Responsys is solidly positioned at the forefront of the next frontier in direct marketing. It will be fascinating for me to participate in the evolution of Responsys' technology over the next few years as it sets new standards for online, interactive direct marketing."


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