Larry Kimmel resigns as DMA CEO, joins hawkeye

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Larry Kimmel
Larry Kimmel

Larry Kimmel has resigned as CEO of the Direct Marketing Association (DMA) to join multichannel marketing agency hawkeye, said DMA chairman of the board Matt Blumberg. Kimmel's transitioning out begins immediately. Linda Woolley, DMA's EVP of Washington operations, will become acting CEO.

Whether Woolley's appointment will be permanent or not is still under consideration, Blumberg said. “The board of directors felt determining the ongoing management of the organization following Larry's sudden resignation would be hasty,” he said. “The board and Linda will be working together closely to determine the best long-term strategy for the organization, its employees and its members.” Kimmel will continue to serve the DMA as president emeritus and in a senior advisory capacity, Blumberg added.

Despite Kimmel's sudden departure, Blumberg insisted the DMA's direction won't change “other than the fact that the DMA's direction has been evolving for several years now.” Blumberg noted the agency's advocacy, market education for both interactive and traditional advertising and the establishment of best practices as key areas the DMA pursued under Kimmel and will continue to pursue under Woolley. Blumberg also noted the DMA will continue to concentrate on issues surrounding data security, consumer privacy and postal reform.

“Additionally, we have strengthened the organization's relevancy to interactive marketers through strategic board appointments of executives from Google, Facebook, eBay and IBM,” said Blumberg. “We expect all this and more to continue under Linda [Woolley's] leadership.”

Kimmel had been CEO of the DMA since summer 2010. He will now work on hawkeye's strategic growth, the marketing agency said in a statement.

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