Lands' End Narrows TV Search

Share this content:
Lands' End named four finalists in its national review for a broadcast creative agency that began in April.

The agencies are BBDO and Downtown Partners, both in Chicago; Young & Laramore, Indianapolis; and Fresh Grey, New York. The incumbent was Design Kitchen, Chicago.

What does Lands' End want from its broadcast creative agency?

"A collaborative partner who is open and will complement Lands' End's internal creative team," said Jackie Schutty, director of public relations at the Dodgeville, WI, cataloger and online retailer. Lands' End is a wholly owned subsidiary of Sears Holdings Corp., which is the publicly traded parent of Kmart and Sears.

Television is part and parcel of Lands' End's multichannel marketing.

"Our marketing efforts are integrated, leveraging both print and television advertising to support seasonal campaigns by elevating the Lands' End brand and driving sales," Schutty said. "Everything we do is a reflection of the Lands' End brand and needs to reflect our core values."


Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above