Lands' End Awards DDB $20M Account

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Lands' End, Dodgeville, WI, awarded DDB Chicago its $20 million national advertising account this week. The majority of the advertising business for the direct merchandiser was formerly with Biederman, Kelly, Krimstein & Partners, New York, which will continue handling a portion of the client's corporate-sales advertising.

DDB New York has handled all media placement for Lands' Ends for the past four years.

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