Lands' End, Ad Agency Sever Ties

Share this content:
Advertising agency McKinney + Silver and Lands' End parted ways.


In a statement last week, Durham, NC-based McKinney reported it resigned the Lands' End account over "creative differences."


A spokeswoman for Lands' End, Dodgeville, WI, said the decision was "mutual" and that the move had been under consideration for several months.


McKinney served as Lands' End's agency of record since October 2002. The Sears, Roebuck & Co. subsidiary reportedly spends about $30 million annually on domestic advertising.


"This was a very difficult decision given how much respect we have for the Lands' End brand," said Brad W. Brinegar, McKinney president/CEO, in a statement.


Lands' End has initiated a search for an advertising partner "who complements our internal resources and leverages our areas of expertise," company spokeswoman Jackie Shutty said. She didn't know when a decision might be made.


On Feb. 22, Lands' End reported that it will eliminate 375 jobs and close a call center in response to growing Internet sales and declining phone center contact.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here