Koepke Named Chief Creative Officer At SapientNitro

Share this content:
Gary Koepke
Gary Koepke

Filling a role left vacant since the departure of former Nitro President Kathy Delaney two years ago, Gary Koepke has been promoted to Chief Creative Officer for North America at SapientNitro.

SapientNitro had courted Koepke to be its creative director for months following the closing of his Boston-based Modernista agency in 2011. Hailed as a visionary independent shop that attempted to align brands' campaigns more closely with what customers truly care about, Modernista scored clients such as MTV, Cadillac, and Gap before falling victim to recessionary cutbacks.SapientNitro finally landed Koepke in July 2012.

As global executive creative director at the agency, Koepke directed work for Chrysler, Fiat, and Visit Florida. In his current position, he will serve as a member of the SapientNitro Global Creative Council, whose mission is to help clients create “storyscapes” that can improve customer experience through technological avenues and events.

“Joining SapientNitro a year ago started as an experiment and turned into a renaissance,” Koepke says.  “It's not afraid to pioneer new approaches that cut across storytelling and technology.”

Adds Worldwide CCO Gaston Legorburu: “In one short year Gary has made significant contributions to the evolution of SapientNitro through his involvement to redefine storytelling for an always-on world.”

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here