Kirshenbaum Sacks Staff
The layoffs come a month after the agency lost its $80 million Revlon account.
Employees will be laid off in Dotglu, Kirshenbaum's direct arm, and its public relations, advertising and media planning shops.
The social software provider acquired the provider of social data integration.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.