KCSA formalizes advertising and media practice

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Communications specialist KCSA Worldwide has created an advertising and media practice to serve clients in the advertising, market research, media and publishing industries.

The practice group includes existing KCSA clients Adspace Networks, AdPack USA, Reactrix Systems, 3rd Dimension, SQAD, JumpTV, Arbitron, IEEE Spectrum and Ecast, among others. The New York agency will also target new clients for this practice area.

"Basically, because we have such strong experience in the advertising and media industry, it was time to formalize and bundle our assets in this area," said KCSA managing director Anne Donohoe.

Ms. Donohoe will lead this practice group in conjunction with Henry Feintuch, KCSA managing partner for public relations.

The 38-year-old KCSA is expanding beyond its core PR counseling to offer communications help in areas including trade shows, speaking platforms, Webcasts, marketing to blogs, Web-site development, corporate ID and, soon, customized research.

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