Kallet Develops Rebate Programs for CPG

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Fulfillment and rebate house Continental Promotions Group, Tempe, AZ, has selected strategic marketing agency Kallet Communications, Phoenix, to help it develop new rebate programs.

Specifically, the agency has been contracted to create rebate programs that could be used by CPG clients that market directly to consumers, said Karen Kallet, president of Kallet Communications. The rebate programs, which are under development, will be available to CPG clients in the second quarter of this year.

"Because technology has advanced so far and because consumer acceptance of rebates has grown so much, it's time for a new breed of rebate programs," Kallet said.

Details of what form the rebate programs might take have not yet been released.

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