JWT, MediaCom land $200M global US tourism account

Share this content:

JWT New York will lead a global tourism marketing campaign for the US after winning a pitch against two undisclosed agencies.

JWT partnered with MediaCom and other WPP Group sister agencies, including branding specialist The Brand Union and PR shop Hill & Knowlton, to land the account.

The client, The Corporation for Travel Promotion (CTP), was created last year to take a public-private partnership approach to attracting international visitors to the US. It has a $200 million budget to back what it says will be America's first global marketing campaign, which is expected to launch next year.

Jim Evans, CEO of CTP, said: “JWT's network is unparalleled, especially within our priority markets. They demonstrated impressive strategic insight and a genuine, shared passion for our mission.”

The “Brand USA” strategy will be unveiled at the World Travel Market show in London in November.

This article originally appeared on the website of Campaign, the sister publication of Direct Marketing News under Haymarket Media.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above