JWT Makes Icon Blue Promo-Merchandise Vendor

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WPP Group PLC's J. Walter Thompson North America has signed a deal to make Icon Blue, Detroit, a key promotional-merchandise vendor to its offices nationwide.

A ethnic-minority-owned shop, Icon Blue develops and executes customized merchandise branding strategies for clients like Blue Cross & Blue Shield, Motor City Casinos, Comerica Bank and Kelly Services. Icon Blue's campaigns target consumers, employees and suppliers.

As part of the arrangement, Icon Blue has opened an independent office in JWT's Detroit office.

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