*J. Walter Wins Merrill Lynch Account

Share this content:
The J. Walter Thompson Co., New York, announced June 30 that it won the $90 million Merrill Lynch advertising account, which will include a substantial amount of direct marketing work.


About $20 million of the account will be devoted to direct marketing, according to a spokesman, but details were not immediately available.


The announcement comes on the heels of a major restructuring of the agency's direct marketing business. The company's primary U.S. direct marketing business, JWT Direct, has been combined with other direct marketing units overseas under the new name ThompsonConnect Worldwide. Under the new arrangement, 24 offices and affiliates that previously existed under the JWT Direct Dialog and Enterprise names, and two new offices in Chicago and San Francisco, are being incorporated into a more seamless network under the ThompsonConnect Worldwide banner.


Debra Brown, managing director of JWT Direct/New York will serve as managing director of the new network. ThompsonConnect Worldwide will become part of Thompson Total Solutions Groups, a grouping of all J. Walter Thompson marketing services outside the general agency. Michael Graham, CEO of Thompson Total Solutions Group, also will serve as CEO of ThompsonConnect.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above