Isobar Buys Word of Mouth Shop Ammo Marketing

Share this content:
Aegis Group PLC's Isobar digital network bought Ammo Marketing, a 7-year-old word of mouth marketing agency, marking its third acquisition in the United States in 15 months.


Ammo serves clients like Cadbury Schweppes, Remy-Cointreau, Brown-Forman, Miller Brewing and Volvo. Levi Strauss & Co. veterans Julian Aldridge, Kerry Lange and Andrew Strickman founded the agency.


"It's the concept of the tipping point," said Sarah Fay, president of Isobar U.S. "There is more credibility to messages that pass from person to person versus company to person. And Ammo gets messages right down onto the street in very real ways. And it's a great pairing with our digital service offerings, which are also focused on viral message delivery."


Isobar in December 2004 bought iProspect, followed by Molecular in May. The network is extending into different digital service areas and geographies. Isobar's domestic network includes Freestyle Interactive, Carat Fusion, Molecular and search shop iProspect. Aldridge now is president of Ammo and Freestyle, overseeing Freestyle accounts like Electronic Arts, Dolby and Logitech. Strickman and Lange remain Ammo managing directors.


The Isobar purchase comes within a month of Dutch information giant VNU's BuzzMetrics agreeing to buy a 50.1 percent interest in Intelliseek and merge the two brands, thus putting word of mouth marketing further on the map as an important element of understanding consumer behavior. The new company, called Nielsen BuzzMetrics and based in New York, will measure and understand word of mouth behavior and influence.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above