Internet Gains Ground in Spain

Share this content:
The most significant trend in the Spanish advertising market is the integration of channels, disciplines and messages.


That observation is from Joaquim Ramis, CEO of CP Comunicacion Proximity, one of Spain's most awarded interactive agencies and a BBDO affiliate.


"We've been speaking for three to four years about the issue, but it was not until 2004 that big Spanish advertisers realized that integrated multichannel campaigns have synergies and better results," he said.


Of the older channels, there is renewed interest in direct response television. Of the younger ones, almost all major domestic advertisers use online marketing to reach Spanish consumers, Ramis said.


"During 2004, a new trend on the Spanish market appeared: traditional TV campaigns with a follow-up on the Internet," he said. "In this sense, it is especially interesting to see the work of Pans & Company, a Mediterranean fast-food restaurant chain."


What does Ramis think will be the hot tactic in Spain this year?


"I think mobile marketing will be the new star for 2005," he said.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above