International Heritage Scuttles DM Plans

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Network marketing company International Heritage Inc., Raleigh, NC, has canceled its plans for a transition into a direct marketing company and instead filed for bankruptcy.


IHI announced in October its intention to eliminate a sales force of 175,000 representatives and sell its consumer, sports and telecommunications products via the Internet, direct mail and media advertising.


Insufficient cash flow stemming from a significant revenue drop in its auto-ship program and an inability to raise capital because the negative publicity from regulatory investigations have forced IHI to close all offices and release all remaining employees.

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