Interactive Campaign Pushes Mobile Firm
The campaign began less than a week ago with 273 qualified leads projected and is scheduled to run for two months, according to breatheinteractive, Atlanta.
The interactive push for Cysive, Reston, VA, prodded information technology managers to download a white paper "Making the Right Technology Choices Today for a Mobile Future." The paper includes a Flash application that takes managers through a step-by-step process of taking a network mobile.
The campaign featured editorial style placements with technology publications allNetDevices, ebizQ, IT World, M-CommerceTimes and TechWeb. The agency also used content integration in newsletters, white paper sponsorships, e-brochures, text links, a customized co-branded microsite, search engine optimization and pay-per-click directory listings.
Ad units such as skyscrapers, leos, banners and buttons were developed to support the push.