Interactive Campaign Pushes Mobile Firm

Share this content:
Digital marketing agency breatheinteractive said its media campaign for mobile enterprise company Cysive Cymbio has produced 500 qualified leads, almost twice as much as what the company expected.


The campaign began less than a week ago with 273 qualified leads projected and is scheduled to run for two months, according to breatheinteractive, Atlanta.


The interactive push for Cysive, Reston, VA, prodded information technology managers to download a white paper "Making the Right Technology Choices Today for a Mobile Future." The paper includes a Flash application that takes managers through a step-by-step process of taking a network mobile.


The campaign featured editorial style placements with technology publications allNetDevices, ebizQ, IT World, M-CommerceTimes and TechWeb. The agency also used content integration in newsletters, white paper sponsorships, e-brochures, text links, a customized co-branded microsite, search engine optimization and pay-per-click directory listings.


Ad units such as skyscrapers, leos, banners and buttons were developed to support the push.


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above