InsureNow Direct Taps Doner Direct for Agency Work

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Direct-to-consumer life insurance provider InsureNow Direct has selected Doner Direct, Baltimore, as its agency of record.

InsureNow Direct is a new company whose family of products are underwritten by Peoples Benefit Life and Health Insurance.

Doner Direct will be charged with launching the company and helping build the brand. The first marketing effort the agency will create for InsureNow Direct will be a direct mail campaign in early 1999.

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