Insurance.com Launches Campaign
The ads attempt to reinforce Insurance.com's mission to take the confusion out of buying insurance, by informing consumers about a variety of insurance products from different companies.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.