Inside.com Debuts Second Brand Campaign

Share this content:
Inside.com, New York, has launched its second integrated advertising campaign of the year to continue the site's branding efforts and to promote this week's debut of its print magazine, Inside.


The site covers the entertainment and media industry from a digital perspective.


The Sterling Group, New York, is managing the online/offline campaign. It features print ads in publications such as The New York Times, Billboard, Adweek, The Hollywood Reporter and Entertainment Weekly. Banners will appear on Salon.com, HollywoodReporter.com, TheStandard.com and other sites.


The ads portray clueless executives who don't read Inside.com. In one ad, an executive says, "If we don't get this company on the Web in three minutes we're toast." Another has a bubble over his head that reads, "At least toast has a business model." The tag line is, "There's the conventional wisdom and there's just plain wisdom. How can you tell the difference? Get the Inside story."


The company's debut campaign in the spring had a similar theme.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here