Informix Names Y&R to $40M Account

Share this content:
Informix Corp., a software and online technology marketer, has named Young & Rubicam, San Francisco, its ad agency of record for a $40 million account.


The choice of Y&R was based on the agency's positioning experience with high-profile brands in the Internet and technology areas, said Informix, Menlo Park, CA.


Carat Freeman, San Francisco, will buy media and Brouillard, New York, will handle public relations.


Informix's range of services includes creating scalable transaction processing infrastructure for online businesses; personalized content management; integrated business intelligence; and multimedia offerings.


Y&R will help shape a new corporate positioning for Informix and create in the coming months a global ad campaign slated to run in the United States, Europe and Asia.


Part of Young & Rubicam Inc., the San Francisco office of Y&R has clients such as Sony ITA, Covad, Blue Martini, Adobe and Command Audio. Billings last year were more than $300 million.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above