InfoGroup merges nonprofit businesses into one unit

Share this content:

InfoGroup will combine its nonprofit-focused units into one direct marketing services provider, called InfoGroup Nonprofit, next month.

The company will merge its Triplex and May Development Services divisions by the beginning of next year. The new unit will offer services including data processing, list brokerage and fulfillment and creative and print services. The provider will have four office locations: Washington, DC; Greenwich, CT; Marshfield, WI and Omaha, NE.

“When you put these two units together, we have a far more powerful product offering and level of service that we can offer to our clients,” said Gretchen Littlefield, who will be president of InfoGroup Nonprofit.

One reason for the combination is the importance of direct mail to nonprofits, said Littlefield.

“When you look at a list of the top 50 mailers, nonprofits make up a significant portion of that list,” she said.  

The businesses have a total of 435 nonprofit clients, including The Nature Conservancy, ASPCA, St. Jude's Children's Hospital and American Heart Association.

InfoGroup acquired Triplex in 2004 for its data processing, list fulfillment, e-mail and online services in the nonprofit vertical. May Development Services, which specializes in list brokerage.

The move will also address clients' desire for a wide range of services, Littlefield added.

“Our clients are not really looking to just buy lists anymore,” she said. “They want a contact that is going to give them advice on how to find donors and increase their response rate.”

Littlefield also explained that InfoGroup will invest in its digital and online services, as well as its database and merge-and-purge solution.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above