Infinite Media Buys Database Firm

Share this content:
Direct marketing agency Infinite Media Inc. bought database marketing firm MicroMarketing Technologies Inc., Salem, MA, to boost its direct mail offerings.


The acquisition lets Infinite Media, based in Lynn, MA, better segment and target qualified prospects for products and services peddled by agency clients like Nextel, GE Aircraft Engines, Sun Life Financial, Constellation NewEnergy and The Provident Bank.


"We strive to be a full-service, all-inclusive company that can not only do the strategic and creative, but also do the analytic side for the return on investment," said Nancy Parshley, president of Infinite Media, a 10-year-old shop.


MicroMarketing brings clients like Northern Massachusetts Telephone Workers Credit Union, Salem Five Bank, Mount Washington Bank and Eastern Bank. To these accounts it offers market and customer analyses, database marketing, laser letters and mail services.


"We're really looking at having the ability to segment, track and analyze direct marketing results," said Tammy Hesse, director of marketing at Infinite Media.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above