Indiana, Loyola, Berry Win Gold Collegiate Echo Awards

Share this content:
Undergraduates at Indiana University in South Bend and graduate students from Loyola University in Chicago won first-place gold in the 2004 Collegiate Echo Competition organized by the Direct Marketing Educational Foundation.


In second place with silver Echo awards were undergrads from Temple University in Philadelphia and grads from CUNY Baruch College Zicklin School of Business in New York.


The bronze winners were undergrads from Creighton University in Omaha, NE, and grads from CUNY Baruch College Zicklin School of Business.


These winners focused on targeting women-owned small businesses as part of Challenge 1. The Challenge 2 section required students to prepare direct marketing campaigns to convert existing customers from paper to electronic billing.


Winners of Challenge 2 were undergrads from Berry University of Mount Berry, GA, who took both gold and silver collegiate Echo awards.


The competition was conducted during the fall 2003 and spring 2004 semesters. Nearly 150 entries from undergrad and graduate colleges nationwide were received. The collegiate Echo competition has existed for 19 years.


Advanta Corp., an issuer of business credit cards for small businesses via its Advanta Bank Corp. arm, was this year's sponsor. Previous sponsors include Hallmark Cards, Pitney Bowes, the U.S. Postal Service, Upjohn's Rogaine, Ford Motor Co., BMG Direct, Bank One, Publishers Clearing House and Mazda North America.


This year's gold award winners will receive their trophies Oct. 17 at the Direct Marketing Association's International Echo Awards ceremony in New Orleans.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above