iMarketing News Lines Up Columnists, Prepares for March 26 Launch
Seth Godin, vice president of direct marketing at Yahoo, Santa Clara, CA, will write a regular column on permission marketing, an online marketing method he pioneered as president of Yoyodyne Entertainment that delivered mega-results for clients like H&R Block. Mark Kvamme, chairman of Internet and marketing services firm USWeb/CKS Corp., Santa Clara, CA, and Kathy Biro, president of online agency Strategic Interactive Group, Boston, will share a column, Making the E-Transition, that will offer insight into going from traditional marketing to electronic selling.
Also contributing will be Mark Grimes, president of online ad agency Eyescream Interactive, Portland, OR, and Danny Flamberg, executive vice president and director of direct marketing at Ammirati Puris Lintas, New York.
iMarketing News, from the publishers of DM News, will be sent to a controlled circulation of more than 45,000 e-commerce practitioners and direct marketers. It will provide professional news and feature coverage of the practitioners and suppliers of e-commerce and the growing acceptance of Internet marketing by consumers and businesses. The first of a regular series of special reports, in March, will be on e-mail marketing and e-mail lists. Other reports will deal with online cataloging and retailing, e-commerce software and solutions and banner ad targeting and networks.
News tips, press releases and ideas for feature articles and columns are welcome. All editorial suggestions and materials should be sent to editor Ken Magill, 100 Avenue of the Americas, 6th Floor, New York, NY 10013; phone: 212-925-7300, ext. 234; e-mail: email@example.com; fax: 212-925-8754.
Advertisers should contact national sales manager Garrett Spellman at 212-925-7300, ext. 278; e-mail: firstname.lastname@example.org; fax: 212-925-8797.
To get a free subscription to iMarketing News, please fill out the subscription card between pages 24 and 25 of this week's issue of DM News. Subscription forms also can be filled out electronically on this Web site.