IKEA Uses New PreVision Platform

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Relationship marketing agency PreVision introduced its Marketing Intelligence Center, a database marketing platform for retailers.

The platform integrates data quality, analytic and database technologies for information that marketers and retailers can use with their customers across various sales channels. Swedish-owned home furnishings chain IKEA is a user.

PreVision's new service includes design, development, deployment and maintenance of a multichannel database. Online data access tools cover defined as well as ad hoc reports, queries and targeting for campaign execution.

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