Hunt Switches to Inhouse Statistical Modeling

Share this content:
Hunt Marketing Group, Seattle, an integrated direct marketing communications shop, this week began using MODEL 1 statistical modeling software from Group 1 Software, Lanham, MD. HMG is the first advertising and direct marketing agency on the West Coast to use the software.

HMG president Brian Hunt said his agency is capable of offering turnkey, integrated approaches to client marketing challenges.

Clients' data modeling is performed under the same roof as their direct response advertising -- rather than farming out the statistical work to service bureaus and other vendors, he said.

MODEL 1 is the latest in a series of new software solutions that agencies can use to apply traditional predictive modeling approaches -- both statistical and nonstatistical -- on databases of up to 2 billion files for more efficient forecasting of customer and prospect behaviors.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above