How is the direct marketing job market changing with the current economy?

Share this content:
Lori Lustig
Lori Lustig

The market is very different from a year ago. There are many more active job seekers and fewer opportunities. Within the direct marketing industry, high growth segments of the market include e-mail, analytics, research, digital media, SEO/SEM and other online marketing positions. If you have these skills, there is still a strong demand. If you have been on the offline side of the business, there are still companies that are hiring, but not as many.

There are still opportunities out there to go after, online or offline, but you must be fully prepared to get them, since competition is stronger than ever.

First, a well written and highly marketable résumé is a must. It amazes me that people spend so little time on making their résumés a marketing and sales docu­ment of themselves. This is your first shot as getting noticed — you must put your best foot forward.

Next, interviewing skills are critical. You should get yourself a good interview­ing book and practice your responses out loud. You will be amazed at how much stronger your responses will get after a few times with the same question. Also, create a list of why the company should hire you and make sure you clearly articulate these points throughout your interview.

Lastly, your attitude and demeanor will make or break the interview. Whether you are in the market without a job, or just looking to make a career change, everyone wants to hire a positive, energetic and personable candidate. Bringing a fabulous attitude and energy will make you well liked and well regarded for any available position, any day.

Send us your questions:
If you're looking for your next career move, or you're a recruiter grappling with the talent crunch, our experts can help. E-mail


Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above