Hot On the Trail of Viagra: All-natural male potency formula sparks call-ins

Share this content:
An all-natural Chinese herb version of Viagra hopes to spark sales from call-in customers who want the hot and steamy results of Viagra without the well-publicized side effects.


The 30-minute radio talk show, which started airing nationally last year through Knoxville, TN-based- LTA Media, features medical experts who discuss sexual dysfunction and stamina problems and prescribe Strenixx as an all-natural solution. No prescription is needed and a full money-back guarantee is offered with 100 percent security against risk and side effects.


"No other product carries a 'no-reported-side-effect' moniker," said Brad Hill, director of corporate development for LTA Media. The marketing firm took on the product after its team of research scientists confirmed the product's claims.


It is also far less expensive, said Hill, with a three-bottle pack selling for less than $100.


Though the summer is generally slow and the radio show will be aired fewer times, the company hopes that the public will catch on to the product, which offers the same results as Viagra, without the associated risks.


"Viagra certainly will work very well with men with a particular problem," said Hill, "but Strenixx is all-natural, so why wouldn't someone try it first? These are Chinese herbs used for centuries for increasing blood circulation. Chinese people know it very well."


The product, manufactured by Pharma Botanixx, currently has the highest reorder rate of any product that LTA markets.


A direct relationship between the well-publicized Viagra and Strenixx have not yet been determined. The company would not disclose the number of call-ins it has received from its infomercials, however first-quarter results from Mahwah, NJ-based DialAmerica Marketing, one of the vendors handling the calls, showed a 45 percent increase in number of orders for the company between March and April, the same month that Viagra dropped its series of direct mail pieces aimed at current and former customers.


Signed on in December, DialAmerica has 200 reps working on the program.


Consumers, after listening to the 30-minute infomercial in which doctors and other experts discuss Strenixx, call in with a number of questions, including safety of the product, success rates, ingredients and recommended daily dosage.


The reps can answer most questions through a script provided by LTA. But when a question requires more personalized attention, such as if the product can be taken with other medication, the caller is transferred to LTA's in-house customer service department.


"We are particular about what are we saying and how are we saying it to bring a comfort level to people and communicate the benefits," said Hill.


Consumers dial in with a variety of 800 numbers, which activate the appropriate screen in front of the rep the same time he answers the call.


LTA does not monitor calls unless there is a specific reason to do so, said Hill. "We trust the people that we work with," he said. The company has only had the need to check calls three times since December.


Radio and the Internet are the primary sources of call volume for LTA. Direct mail programs are expected to begin within the next year.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above