Horvath takes global CEO position at Rapp

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Bob Horvath
Bob Horvath

Rapp Collins Worldwide is experiencing some changes at the top.

Last week, Bob Horvath was promoted from CEO of North American operation to its global CEO, and Paul Price, formerly chief partnership officer at DDB Worldwide, has joined as global president, a new position at the agency.

Gary Von Kennel, who was named RCW's first ever Global CEO in April 2006, will remain active within the organization over the next several months.

Horvath, who succeeds Von Kennel in the post, is a 12-year veteran of Rapp Collins. “Bob has been the driving force behind Rapp's client-focused approach and the success of our business in North America,” said Thomas L. Harrison, chairman/CEO of the Diversified Agency Services group of Omnicom in a press release.

As Chief Partnership Officer at DDB, Price led multidisciplinary marketing services and collaborated with partners including RCW, Tribal DDB, OMD and TracyLocke. In his new position, Price will be responsible for the growth of the Rapp Collins network and its global positioning and communications.

“Paul's unique combination of global insights and marketing expertise is an incredibly valuable addition to our team,” said Horvath in a press release.  “We are delighted he is joining Rapp to help spearhead our growth.”

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