Home Service Store Names CPS Direct

Share this content:
The Home Service Store Inc. has named CPS Direct, Woburn, MA, to handle a $5 million national campaign geared to growing membership and inducing trial.


Michael Meyers & Associates, Chicago, previously handled the account on a project basis.


A property services management company in Alpharetta, GA, Home Service is a nationwide network to organize and manage maintenance, repair and project improvement services. The company has a pre-qualified network of local licensed and insured trade affiliates. Plus, it has alliances with Wal-Mart Stores Inc.'s Sam's Club and hardware store chain True Value.


Though it boasts a presence in 200 markets nationwide, Home Service wants to expand. The CPS campaign will aid that goal and seek to boost ongoing use of the service by the Home Service membership.


CPS specializes in direct marketing, offering strategy, creative, database management, production and graphic services, audience research, telemarketing and response management. Billings last year were $79 million.


Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here