Hitchcock Productions Opens on Madison Avenue

Share this content:
With a roster that already includes work-clothing catalogers Image First and Dickies, shirt maker Van Heusen and lingerie seller Bra Smyth, Hitchcock Productions has opened for business in New York.


The full-service catalog agency, at 280 Madison Ave., is run by Thomas Hitchcock, president and creative director, who previously worked as an independent creative consultant north of Boston. Hitchcock, whose background is in fine arts, often uses a lifestyle focus in designing the look of catalogs.


"I find out about the product line, the product mix and the psychological makeup of the customer and create an image or series of images that talks to people," he said. "We want photos that initiate customer response."


While serving as creative director for the Talbots catalog in the late 1970s and early 1980s, Hitchcock created the company's first catalog with fashion on the cover.


"Previously, they would have a watering can or something very New Englandy," he said. "I translated their merchandising philosophy into images and photos that connected with people."


More recently, Hitchcock helped Madison Avenue lingerie retailer Bra Smyth relaunch its catalog.


"I wanted to create a level of sophistication in the shots," he said. "I wanted models wearing the lingerie looking pretty and classic, not awkward or sexual."


Hitchcock is in the final stages of negotiations to hire a direct marketer with expertise in database management and analysis.


"If we can take the right presentation and put it in the hands of the right people, we will really be set," he said.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above