Hill, Holliday Exec Debuts New Direct Shop

Share this content:
Doug Gladstone, former direct marketing executive at Hill, Holliday, Connors, Cosmopulos, has formed his own agency in Boston.


Called brand/content, the shop will offer creative strategy and execution for direct and interactive marketing communications. It will serve clients with both consumer and business-to-business communications needs.


"The agency is really created to enable agencies to have instant direct and interactive capabilities without having to build those capabilities inhouse," Gladstone said. "So we partner with agencies to bring them those capabilities, either seamlessly or as an affiliate."


Gladstone previously was senior vice president and creative director of Hill, Holliday's relationship marketing division in Boston.


To start with, brand/content will be led by four executives, including Gladstone. He did not name the other three who have committed to join but said they were agency creative executives in Boston.


Brand/content has undisclosed clients in categories such as telecommunications, sports marketing and financial services.


Gladstone said he is not fazed by the tough economic conditions that could make life harder for a start-up.


"I think the real opportunity that I see is for partnerships in an economy such as this where agencies ordinarily may want to build from the inside, [but] here they have a ready-made capability they can add instantly," Gladstone said.


Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here