Hertz adds Atmosphere BBDO,OMD

Share this content:

Car rental firm Hertz Corp. named digital agencies Atmosphere BBDO and OMD Digital to handle online creative development, Web site consulting, and online media planning and buying.

Hertz added those two shops when it added Omnicom Group Inc.'s BBDO New York to its advertising agency roster after concluding a review for the business.

Also, Hertz retained DDB, another Omnicom shop, as its lead agency.

BBDO, New York, is charged with creating new strategies for Hertz's business plans for this year.

Billings were not disclosed.

Hertz has about 7,600 locations in 145 countries.

BBDO New York's clients include DaimlerChrysler, Pizza Hut, Sony, FedEx, Frito-Lay, HBO and Cingular.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above