Heat-N-Glo Warms to Cullinan
Cullinan will help Hearth market its wood- and gas-burning fireplace brands directly to consumers through local television advertising and consumer point-of-purchase advertising.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.