Heat-N-Glo Warms to Cullinan
Cullinan will help Hearth market its wood- and gas-burning fireplace brands directly to consumers through local television advertising and consumer point-of-purchase advertising.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.