Head of Ad Pepper's U.S. Operation Resigns

Share this content:
The head of the U.S. division of European ad network ad pepper media resigned yesterday, the company said.


Glenn Klepchick, the company's CEO in the United States, is leaving for personal reasons, spokesman Philip Ellison said.


He said that while the company does not plan to replace Klepchick, chief operating officer Louis Pereira and chief financial officer Charles Harrison will split his duties. Pereira will take on Klepchick's marketing duties, Ellison said.


"[Klepchick] will remain a non-company adviser," Ellison said. "He wanted to do other things."


Ellison said the U.S. operations of ad pepper, which is based in Nuremberg, Germany, will continue to be run out of New York.


He said Klepchick's resignation is not indicative of a larger reorganization of the company. He stressed that ad pepper has not suffered the same fate as other ad networks, namely 24/7 Media and Engage Inc., which are struggling for their financial lives largely because of the falloff in online advertising in the United States.


"The U.S. market is different from the other markets in Europe, not the least of which is that it is bigger," Ellison said. "The U.S. has to be self-sufficient. Our philosophy is to let every market call their own shots."
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here