Havas Digital partners with Media6˚

Share this content:
Havas Digital has entered into a multilevel strategic partnership with Media6˚, a social media advertising firm.

Under the agreement, Havas Digital agencies will have access to the Media6˚ data, deemed its “social graph,” a targeting and analytics technology.

The partnership also will involve Media6˚ working with Havas Digital to develop data and insights within Havas Digital's Virtual Brand Network for Advertisers, a network that aggregates its digital media inventory, such as banner ad inventory, to meet the specific demands of a particular client.

“They have a tremendous amount of data, and we will be a provider and thought leaders to help them bring more insight to these campaigns and make them more relevant to consumers,” said Joe Doran, CEO of Media6˚. “This will help in bring the social graph data to their clients and apply it to their campaigns.”

The agency's technology maps the social graph, while the Havas Virtual Brand Network for Advertisers has data with specific information about brands and campaigns.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here