Havas Digital partners with Media6˚

Share this content:
Havas Digital has entered into a multilevel strategic partnership with Media6˚, a social media advertising firm.

Under the agreement, Havas Digital agencies will have access to the Media6˚ data, deemed its “social graph,” a targeting and analytics technology.

The partnership also will involve Media6˚ working with Havas Digital to develop data and insights within Havas Digital's Virtual Brand Network for Advertisers, a network that aggregates its digital media inventory, such as banner ad inventory, to meet the specific demands of a particular client.

“They have a tremendous amount of data, and we will be a provider and thought leaders to help them bring more insight to these campaigns and make them more relevant to consumers,” said Joe Doran, CEO of Media6˚. “This will help in bring the social graph data to their clients and apply it to their campaigns.”

The agency's technology maps the social graph, while the Havas Virtual Brand Network for Advertisers has data with specific information about brands and campaigns.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above