Harte-Hanks' Q4 2009, year-long revenue down
Direct and targeted marketing firm Harte-Hanks' fourth-quarter 2009 revenue was down more than $50 million, or 19%, year-over-year. Total revenue fell from just under $270 million in Q4 2008 to $217 million for Q4 2009, according to the company.
Harte-Hanks' full-year revenue for 2009 was $860.1 million, down 20.6% from $1.08 billion for 2008.
The agency's shopping publications, PennySaverUSA and TheFlyer.com, saw revenue decline 20% — a total loss of $5.4 million. That figure includes a $6.95 million legal settlement, which Harte-Hanks has agreed to pay in principle, according to an earnings statement.
A Harte-Hanks representative could not be reached for comment.