Hanson/Dodge Relaunches Baxter Healthcare Web Site

Share this content:
Baxter Healthcare, Deerfield, IL, recently launched a new, more visitor-focused version of its Web site.


The site, at www.baxter.com, tailors information presentations to different users. The creative graphics feature a globe and photographs of physicians at work and the tag line "Saving Lives Worldwide," in an attempt to show the human side of the multinational company.


Bryan Rasch, manager of emerging media at Hanson/Dodge, Milwaukee, the company that developed the new site, said easy navigation, quick downloads and strategic audience-focused architecture were priorities.


"The Baxter Web site is distinctive because of Baxter's various audiences with diverse informational needs," Rasch said. "We developed a unique interface which keeps the different site visitors in mind and delivers content tailored specifically to them."
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here