Hanson/Dodge Relaunches Baxter Healthcare Web Site

Share this content:
Baxter Healthcare, Deerfield, IL, recently launched a new, more visitor-focused version of its Web site.


The site, at www.baxter.com, tailors information presentations to different users. The creative graphics feature a globe and photographs of physicians at work and the tag line "Saving Lives Worldwide," in an attempt to show the human side of the multinational company.


Bryan Rasch, manager of emerging media at Hanson/Dodge, Milwaukee, the company that developed the new site, said easy navigation, quick downloads and strategic audience-focused architecture were priorities.


"The Baxter Web site is distinctive because of Baxter's various audiences with diverse informational needs," Rasch said. "We developed a unique interface which keeps the different site visitors in mind and delivers content tailored specifically to them."

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above