Hacker Group Wins Intuit DM Project
Intuit is the nation's number one developer of personal finance and small business operations software applications. The Hacker Group also provides direct marketing services for Oracle, IBM and Microsoft.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.