Hacker Group Wins Intuit DM Project
Intuit is the nation's number one developer of personal finance and small business operations software applications. The Hacker Group also provides direct marketing services for Oracle, IBM and Microsoft.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.