Grant Lukenbill, Senior Editor
September 13, 1999
Hacker Group Wins Hyatt Vacation Club
Full-service direct marketing agency The Hacker Group, Bellevue, WA, has won a direct mailing marketing communications assignment to generate leads and sales prospects for Hyatt Vacation Ownership properties in Lake Tahoe, NV, Key West, FL, and Puerto Rico by Hyatt Vacation Ownership Inc., an affiliate of Hyatt Corp., Chicago.
According to Jeff Petzke, vice president of sales and marketing for Hyatt Vacation Ownership, the company was impressed with initial results that The Hacker Group provided during a marketing initiative in Key West.
The Hacker Group has had particular success with its exclusive PowerTEST Methodology, a platform solution designed to determine which direct mail packages, offers, mailing lists and selling processes generate the greatest responses to promotions.
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