Grolier Acquires Australian Book Club Marketer

Share this content:
Publisher and direct marketer Grolier Inc., Danbury, CT, said it has acquired Weldon by Mail, a Sydney, Australia-based direct marketer of children's book programs. The terms were not disclosed.

Weldon has licenses in Australia and New Zealand for the Disney Book Club and for Random House's Beginner Readers Program, featuring Dr. Seuss titles.

Grolier, which markets reference materials and children's books in 13 countries, is planning to apply its direct-marketing techniques, including telemarketing, to the Weldon properties. The company also plans to expand Weldon's reach into other Asian markets, including Singapore, Malaysia and Taiwan.

Among the brands Grolier will market in Australia are Winnie the Pooh, Thomas the Tank Engine, The Little Mermaid, Disney Small World and the Random House Dr. Seuss titles.

Jason Workman, who previously worked for Grolier UK for 10 years, will head the new business.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above